Business Development

December 6, 2012
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Business development doesn’t happen automatically. Business owners – at least successful ones – will tell you that you need a plan to grow your business in a direction and at a pace you can afford. But, you have to balance that growth with customer needs also, in order to keep from losing customers. FIND OUT […]

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Customer Focus: Corey Miller

December 5, 2012
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Life’s a beach for Corey Miller, and that’s just the way she wants it.  Corey is a Licensed Acupuncturist (LAc) in Santa Cruz, California.  “Living and working in Santa Cruz means I can live close to my family, spend time outdoors, and live close to the beach,” says Corey,  “I’m really happy and grateful to […]

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How To Increase Sales

December 4, 2012
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If you own your own business, then you probably wonder how to increase sales. Most businesspeople are concerned with retaining and growing their customer base. But, how do you do this? Here are some suggestions for how to increase sales whether you own an online business or an offline business. TAKE CARE OF YOUR CUSTOMERS […]

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Small Business Development

November 30, 2012
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Small business development is crucial to the survival of your company. You may have all of the business you need right now, but will it stay that way?  With a successful small business, you can get so busy taking care of customers that your infrastructure begins to breakdown. If your business is struggling, a few […]

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Strategic Planning For Your Business Growth

November 17, 2012
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With the job market the way it is these days, you may have decided to start your own business.  Here’s some good news:  building your business is easier than ever with the resources of the Internet and social networking at your disposal.  Here are some tips for strategic planning that focuses on digital media to […]

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Breathe Life into Every Moment

November 17, 2012
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I had to learn to distinguish Chianti from Merlot from Pinot Noir. It took a bit of time and sampling, but today a red is not just a red, is not just a red. Most people think breathing is just breathing. Many people find it cliché to talk about breath. The truth is that breath […]

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Three Ancient Wisdoms: Authenticity

October 5, 2012
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People have deadened their authenticity. They don’t even remember that they are not real anymore. Like all three of the Ancient Wisdoms there are many dimensions to authenticity.  As the image shows, what may best sum it all up is a mask—a mask that humans wear, as if it were a societal requirement. This problem […]

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Savvy Marketing Strategy, Tactic or Fad? Know the Difference

August 3, 2012
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Bumper stickers, Yellow Pages ads, radio spots, social media posts, direct mail, press releases, discount pricing… The list of possible marketing tactics seems endless. New technologies and trends are always emerging, and so the list probably is endless. In start-up and small businesses development, the money and time available for marketing certainly does have limits. […]

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Why New Clients Alone Won’t Grow Your Business, and What Will

July 27, 2012
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How to Fix the #1 Reason Why Clients Leave To grow your business is hard work – especially in the small business sector where approximately 70% are sole proprietorships. In these businesses, perhaps like yours, the owner does more than just one job. In fact she or he may be doing all the jobs. The […]

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A Glacier’s Pace – How Slow and Steady Powers Your Business

July 25, 2012
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The phrase “…moving at a glacier’s pace” means “extremely slow” and is often invoked as the way not to implement business strategy. But let’s rethink that for a moment. There’s much for the savvy business owner to learn from these massive, ancient teachers. I’ve just returned from a cruise vacation with my family through the […]

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