Post image for Brilliant!


by Mark Hoover on November 11, 2011 in About


Welcome to our blog site.  I appreciate that you are here contributing to our site launch.  Please interact by commenting or leaving a question.

I also acknowledge you because if you are reading this you are likely in business.  And being in business takes something special, which I find heroic, exciting and to a degree – spiritual.

Small businesses and entrepreneurs are the future of our commerce.  They cause jobs and wealth in an economy, which has been eroding under funky leadership and policy-making.  We are dealing with an economy created by mortgaging our collective future, and now that that future has arrived the world is dealing with the bill now due.

As businesses and entrepreneurs we have a shot at bringing prosperity to the average soul and creating our own economy.

And speaking of prosperity, I’m not just talking about the money kind.  Yes, prosperity has a money component, but is also the source of fulfillment and satisfaction.

So be Brilliant!

In a training program I participated in, hosted by a few of my mentors Jesse Koren and Sharla Jacobs of Rejuvenate Training, we were taught to create a unique acknowledgment to be used in our programs.

This acknowledgment came naturally to me as one was already part of my language.


The story goes back to a flight I was taking to Southern California years ago.  This was back in the day when Southwest Airlines had two rows of 3 seats in the front of the plane that faced each other.  I always tried to get one of these seats, not so much because I was such a social creature, but because they had more legroom.

So the flight was full and these 6 seats were immediately taken.  Before we even took off, the man sitting across from me pulled a deck of cards out of his jacket pocket, looked at all of us, and said “Let’s play a game!”  He was very enrolling and we were captive.

He explained the rules of the game called 25 Words or Less, which is a team game where you take turns attempting to get your partners to say 5 words on a card using the fewest number of word clues as possible.  You bid downward against the other team on how few word clues you can accomplish this in.  Lowest bid wins.  I said to myself I like it- it involves guts.

Once we were all clear on the rules, he stated one last parameter: when your team gets a word- acknowledge them with a very bold “BRILLIANT!”

So we’re flying to Burbank, playing the game, and every few seconds there was an assertive “Brilliant!” coming from the front of the plane that filled the whole cabin with this palpable energy.

It was the quickest plane flight I’d ever experienced, except ones I had slept through.

When I got home I bought the game and it’s been part of my family culture ever since.  Even if somebody is grumpy they’ll play the game and get into it.  And what has also stuck is the “Brilliant!” expression.

I got three more things from the “Brilliant!” experience:

  • What I saw in the acknowledgment was the team’s appreciation of itself and of leadership being shared.  I saw risk being taken and no regret about how it went.
  • I also saw participation: the drawing out oneself and others to be in life and not be a bystander.
  • And last but not least was the energy being created- putting life into a community through a simple act.  The kind of energy being expended that creates more energy than was originally used.

So brilliant it is.  Brilliant you are.

Not just your intellect and thinking and creativity, but the brilliance of your light that shines brightness where there would be dark and gives life a chance to emerge.

{ 5 comments… read them below or add one }

jason cronin November 22, 2011 at 5:23 pm

You got the train movin’ in the right direction, full speed ahead! I’m proud of you, puts a smile on my face, keep it up! JC


Gail Hoover November 23, 2011 at 1:07 pm

I love that the world is finally getting Mark, his brilliance and the gifts he has to offer people!! Truly makes me feel like there is hope.


Kris Hoover November 29, 2011 at 2:46 pm

Very exciting! Of course Mark is brillant, too! Great site! And I want to acknowledge the natural ease with which Mark expresses and enrolls others! Mark rocks!


Tessica December 24, 2011 at 6:24 am

A wonderful job. Super helpful informaton.


Lalaine Dowdell December 27, 2011 at 1:56 pm

Mark Hoover always inspires me and others around him. I love the group energy and momentum created in all interactions. It’s not just business but very personal and I wouldn’t have it any other way!


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